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Power woman
Amira is a dynamic and confident woman who masters her many projects with passion, authenticity, and determination. She inspires others through her resolve and her ability to constantly reinvent herself. With her versatility, she has earned a firm place in the entertainment industry.
Mother
As a mother, Amira stands her ground not only professionally but also in her private life. She manages to balance her family and career with great love and dedication. In doing so, she shows how important it is to be strong and authentic—both for her children and for her community.
TV star
Amira is a well-known personality who has impressed audiences through numerous successful TV productions such as Das große Promibacken, Your Mum Your Dad, or Let’s Dance. With charm, wit, and professionalism, she delights a broad audience. Her presence on television has made her one of the most popular faces in the German TV landscape.
The Amira Story
When we met Amira, we were sitting together in a large group and were immediately on the same wavelength – our shared passion for creative baking was an instant connecting theme. There was a lot of laughter, because we all knew that one challenge only too well: suddenly, a child's or friend's birthday is just around the corner, and you ask yourself – now what? Often, and under time pressure at that, you are faced with the task of conjuring up something creative from the kitchen.
During our conversation, it quickly became clear that there was no suitable range of products available that you could simply and quickly rely on to festively decorate cakes or muffins. And then came the little fun fact: the selection is particularly poor for boys. What???
In that moment, the idea was born: "Let's develop a creative product range that saves everyone hours of head-scratching!" With our collection, it will be easy in the future to decorate muffins and cakes in a flash with a wow effect – for every occasion.
With Amira, it was immediately clear that the range would be high-quality and lovingly designed. It should be appealing, and there should be something for everyone. It was also clear right from the start that we would create a great price-performance ratio. After numerous drawings, graphics, material tests, and prototypes, we were able to build a unique range together with Amira with a lot of passion. The attention to detail is immediately apparent, and there is something for everyone.
And Amira sums it up perfectly: "Life is colorful and full of surprises. With my products, I want to spread joy and tell you: Celebrate Life - every day 🤍
Amira - powered by decocino
The joint collection
What matters to us
Innovative ideas
From chocolate fondant and cake drip to vanilla extract. We want to keep offering you new ideas and trends. Again and again. So you can try new things and bring your ideas to life.
Happy baking
We offer you high-quality, fail-safe products. This allows you to easily recreate trendy recipes and bring your own creations to life. After all, everyone knows baking is most fun when the cake rises.
With lots of love
We love selecting recipes, developing ingredients, baking, and enjoying our baked goods together with friends, family, and colleagues. A lot of love goes into our Decocino products so that you can turn your baking projects into very special highlights.
In supermarkets and online
You can buy decocino baking decorations and accessories from around 800 retail partners in many countries. Or you can take a look right here in our online shop to see what you need for your next baking project. Have a look around and get inspired.