bake yourself happy with sally & decocino

Inspiration, passion & the best baking products for your kitchen

Welcome to Sally's Baking World!

Sally is not only Germany's most successful food YouTuber, but also a true powerhouse with a massive community. Millions of people are inspired daily by her recipes, her energy, and her love for baking. Now, Sally is also available at decocino – with her own selection of creative baking products that are fun, guaranteed to succeed, and taste truly delicious!

Whether it’s cakes, cupcakes, cookies, or creative DIY ideas: with Sally, baking becomes an experience. Her products stand for quality, practicality in everyday life, and above all, for a whole lot of heart. Get inspired and discover Sally's favorite products – exclusively at decocino!

The new Sally collection

Sally & decocino: A sweet success story

Sally and decocino – it’s a perfect match! Both stand for creativity, quality, and a love of baking. Together, we want to motivate you to try out new recipes, get creative in the kitchen, and celebrate baking – as a break from everyday life and a way to bring joy to others.

With a lot of love and expertise, Sally has put together her personal selection. Sally’s favorite jelly – super soft, easy to work with, and delicious in taste. Brand new to the range are sweet, colorful sprinkles!

Sally's Sprinkle World!

🌈 Sprinkle yourself happy!

Welcome to Sally's colorful world of sprinkles powered by decocino! Everything here revolves around color, glitter, and lots of good vibes while baking. 🎂

Sally stands for creativity, joy, and baking fun – and that is exactly what is packed into her sprinkles. Whether classic, chocolatey, glittery, or thematically sorted – every mix has been put together with love so that your cakes, cupcakes, and cookies become a real highlight.

Whether for festive occasions, children's birthdays, or simply to put a smile on your own face – with Sally's sprinkles, you can let your creativity run wild.

👉 Discover your favorite mix now and sprinkle your way to happiness – exclusively at decocino!

Sally & decocino: A divinely delicious success story

🍒 The new Sally Goddess Dessert

Sally and decocino – the perfect blend of creativity, quality, and a whole lot of love for baking! Together, we bring color, joy, and inspiration into your kitchen. Because for Sally, baking is more than just a hobby – it's her passion, her escape from everyday life, and her way of putting a smile on others' faces.

With the new Sally's Jelly powered by decocino, every spoonful becomes a little moment of indulgence! 🍓✨ Super soft, easy to prepare, and heavenly in taste – simply classic Sally. Whether enjoyed on its own, as a layered dessert, or as a creative baking ingredient – this divine jelly makes every dessert a highlight.

And the best part: In addition to the fruity and fresh flavors, you can now also find Sally's new favorite sprinkles at decocino – perfect for making your desserts even more colorful, sweet, and beautiful! 💕

👉 Discover Sally's Jelly now – exclusively at decocino and simply divinely delicious!

Sally has worked her magic again – and this time it’s colorful, delicious, and simply heavenly! 🌈

Sprinkles, jelly and even more baking products in the online shop - Sally powered by decocino

Mango, a touch of summer that turns every bite into a tropical dream. Passion fruit, exotic, smooth, and like a spoonful of sunshine. Melon, refreshing as a summer day and sweet as a smile. Dragon fruit, as exotic as its name and as fascinating as its taste. Cherry, small, ruby red, and full of sweet temptation. Strawberry, a red delight that tastes of summer, sun, and sweet lightness.
Discover the new Sally Streusel by decocino now – inspired by her most beautiful baking moments and lovingly curated for everyone who likes to sprinkle a little more color into life. ✨ Whether classic, glamorous, or simply sugar-sweet – with Sally’s sprinkles, you bring glitter, color, and plenty of joy to your baked goods. 💕 Perfect for cupcakes, cakes, cookies, or just for snacking.

What matters to us

Innovative ideas

From chocolate fondant to cake drip and vanilla extract. We want to keep offering you new ideas and trends. Again and again. So that you can try new things and bring your ideas to life.

Have fun baking

We offer you high-quality, fail-safe products. So that you can easily recreate trending recipes and bring your own creations to life. Because, as everyone knows, baking is most fun when the cake rises.

With lots of love

We love choosing recipes, developing ingredients, baking, and enjoying our baked goods together with friends, family, and colleagues. There is a lot of love in our Decocino products, so you can turn your baking projects into very special highlights. 

In supermarkets and online

You can buy decocino baking decorations and accessories from around 800 retail partners in many countries. Or you can take a look right here in our online shop to see what you need for your next baking project. Have a look around and get inspired.